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Monday, March 5, 2012

Life Inc. - Author chats about how companies profit from habits

Life Inc. - Author chats about how companies profit from habits
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  1. RAYLOKEMarch 5, 2012 at 12:52 AM

    HABITS MATTER; ...“One of the interesting things about personal finance habits is how many of our financial decisions aren't rooted in decision making, but in habits we've developed over the years. For instance, take credit cards. Lots of people have habits around their credit cards (maybe you do?), and companies know that, and try to encourage some of those habits. That's why, for instance, so many credit card machines are exactly similar from store to store -- companies want to make it easy for you to use your card.”

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